Concept, design, realization and running of the international mobile service Motomail.

Commision

The Lagardère Active ČR company always tries to find new ways how to link the traditional media (in this case the radio) with various on-line services. Linking the radio broadcast with mobile services (instead of a classical web), because both media types are „mobile“ and have complementary functions, passive and active communications.

Our solution

Working with the client, we designed, developed and technically realized the Motomail mobile service concept.

Motomail is primary a mobile service linked with both the popular Facebook network and the internet, and last but not least with the broadcast of the Evropa 2 radio station.

The service is based on the popular Twitter service and includes the traffic news, it allows communication between motorists and provides a various degree of benefits, for example discount coupons for services and products, that are attractive not only for motorists.

The service allows the provider to use selective communication using on-line forms like e-mail, on-line polls, contests, invitations for events, or SMS.

Result

The mobile service Motomail.cz and „classical“ radio active linking concept was intrigueing during the beta phase, the results inspired a number of other radio station owner, so that several similar projects are now being prepared in other countries – in Poland, Slovakia and others.