Participation in auctions, whenever and wherever – mobile portal Aukro.cz

The challenge

Spontaneous reaction to immediate offer and constant overview of events happening on the Internet stock market of goods are crucial not only for the final users but also for the Aukro.cz operator while competing with global auction portals. The operator of portal Aukro.cz, leading auction portal in the Czech Republic and the region, had to solve its users´ needs to influence online what is happening within every individual auction, to actively participate also away from their desktop computers, outdoor or away from the Internet access. Therefore the aim was 24 hours a day, 7 days a week service for everyone.

Our solution

We designed and implemented mobile auction portal, working in real time, interconnected with website auction system Aukro.cz, which permits to actively access, observe and influence course of events within each individual offer from basically any mobile phone as if the user would be sitting by his computer. The mobile service was designed on the base of mobile Internet with special profiles for smart phones in order to make the best of the possibilities of constantly improving and more users’ friendly mobile phones.

The outcome

The mobile service was immediately accepted by the final users and its use registered increase of unique users, visits and amount of viewed pages of more than 700 % within only one year. The possibility of mobile access into auctions means important benefit for the final users. For the service operator it means not only additional activity of other Internet users, but also a new source of information about behaviour and needs of customers. The combination of behaviour patterns of users on the Internet and on mobile phones constantly brings a number of opportunities for better targeting of offers and start-up of communication between user and provider of the service.