Aktuálně.cz in mobile phone

Commision

Aktuálně.cz is the best rated czech on-line journal, which brings us daily national, international, economical and sport news. Its investigative journalists are frequently cited in various media.

Our solution

After a thorough analysis of Aktuálně.cz news consumers, their specifics and behavior, we designed a mobile news portal, which provides a fast access to informations in real time.

The portal’s user interface is optimised for broad range of mobile phone models used in CR and aims to maximise the speed of the service while keeping both the visual and text contents intact.

The whole portal system is interconnected directly with the editorial systems and the editor’s office. The readers can send messages directly to the office and attach photos too.

Mobile internet service could be linked to mobile newsletters sent directly to the mobile phone as a SMS or MMS.

Results

The mobile version of Aktuálně.cz was repeatedly awarded by press as the best mobile news service on the czech market.

The servise is regulary used by tens of thousands of users a day and the number increases continually.