Mobile Merchandising Module for the Internet Shop – time and place independent communication tool ensuring payments and distribution of purchase codes (receipts) over the mobile network. The new payment method implemented into the MP3 music eshop operated by the DNI Productions brought to the service enormous mobility, flexibility and enduser friendliness.

Premium Rate SMS mobile transactions, joined together with the information encryption and interconnected to the eshop ordering system, opened a brand new way for the payment system of the eshop. The whole system not only ensures the processing of the transactions but also the tracking of the end-user behavior patterns, collection of marketing data and can be further upgraded to a business intelligence tool, bringing advanced information on the target segments, customers, marketing campaigns results and overall sales efficiency.