SONGSTER for Expres Radio – an interactive way of communicating information. An innovation that is supportive of radio broadcasting companies by bringing increased customer retention and loyalty, creating new alternative revenue stream and bringing completely new direct advertising channel. iCom Vision has created and implemented a messaging service that communicates information about each broadcasted song over SMS (its name, interpreter and other related information).

The whole solution consists of end-user interface (standard SMS sending handset feature or advanced graphical Java application), communication, billing, trouble ticketing, monitoring and statistics tool enabling all relevant parties to track and control behavior of the end-users. iCom Vision has smoothly interconnected the mobile service with existing radio production systems, so that no interruption of broadcasting, no changes in operations, and no investments into HW or SW occur.